Preview of the Department of Marketing Management's Overseas Master Lecture Series

publisher:朱妍臻release time:2023-11-22viewed:10

Season

Time

Speaker

Theme

Session

4

2023.11.27-2023.11.29

Prof. Tommi Laukkanen

Journal Publishing and the Path to Scholarship

4

3

2023.7.25-2023.7.27

Prof.   Wan Wen

(University   of Hong Kong)

Consumer   Behavior Research

9

2

2023.7.8-2023.7.10

Prof.   Juho Hamari

(University   of Tampere, Finland)

Gamification   of research and how it can improve the efficiency of academic research

9

1

2023.6.12-2023.6.14

Prof.   Xiaojing Yang

(Visiting   Professor, University of South Carolina, USA)

A   few hot issues in consumer research

5